TRULIA’S NEW #TRULIHOME CAMPAIGN CELEBRATES CONSUMERS BEING THEMSELVES BY SHOWCASING THEIR QUIRKY BEHAVIORS WHEN IN THE COMFORTS OF THEIR PERFECT HOME
SAN FRANCISCO, CALIF. – August 11, 2015 – Today, Trulia, a leading destination for homebuyers and renters, unveiled the #TruliHome marketing campaign. The new campaign’s creative highlights the ease in which consumers can find their homes, and the sometimes quirky things people do when they truly feel at home.
To kick-off the #TruliHome campaign, Trulia created online videos to bring to life some of the unusual things homebuyers and renters look for as they search for their perfect home.
- Acoustics: A couple searches for the perfect home with great acoustics, so they can finally communicate to one another in their language of choice – whale.
- Southern Exposure: A Vitamin D deprived family closely enjoys the warmth of the sun in the comfort of their perfect window-filled home.
- Winners: Everyone loves a lazy weekend afternoon outside on their private deck -and this couple has a tradition of their own, clothing optional.
“Every year, millions of consumers come to our site to search for their perfect home, and our new campaign celebrates what it can feel like when you are truly home – where you can be your wacky, honest, unapologetic self,” said Micky Onvural, Vice President of Consumer Marketing at Trulia. “In creating our campaign, we wanted to bring to life entertaining consumer testimonials and confessionals. Whether you are looking for specific features in your dream home or want to research a potential neighborhood, Trulia makes it easy to find a home where you can be you.”
In addition to the videos, Trulia has partnered with popular YouTube personalities such as The Kloons, Hannah Hart, Mr. Kate, Mishka the Talking Husky, and Poppin’ John, each bringing their own unique twists to what it feels like to be #TruliHome. These videos can be viewed on the #TruliHome microsite.
As part of the campaign, Trulia also partnered with Whisper, an online community where millions of people share real thoughts and feelings anonymously, to unveil some of the strange and often shocking things people do in the comfort of their own home.
According to Whisper data, dancing is a popular pastime when home alone. Whisper data highlights that consumers living in Nebraska are 125% more likely to participate in a solitary dance-a-thon than people living in Washington state, which placed second. Rounding out the top 5 states with confessions of home-alone-dancers are Rhode Island, Indiana, and Arkansas. Whisper data also found that many Americans dare to bare it all while home alone. According to Whisper, people from New Jersey are much more likely to be nude in their homes than in any other state. In fact, they are 142% more likely to be in the buff while home alone than the other top states, which include Louisiana, Mississippi, South Carolina, Rhode Island, and Connecticut.
Trulia Brings You #TruliHome With A Chance to Win $25,000!
Whether you refuse to step on the cracks of your hardwood floors, answer your phone in fake voices, or walk around naked at all times, Trulia is helping consumers find their #TruliHome by giving away $25,000 to one lucky winner. Consumers can visit the dedicated campaign website for the chance to win.
Trulia® is a vibrant home shopping marketplace, focused on giving home buyers, sellers and renters the information they need to make better decisions. On mobile and the Web, Trulia provides house hunters with insights and unique information about properties, neighborhoods and real estate agents. Additionally, Trulia offers data and information about schools, crimes, commute times, and the real estate market.
Launched in 2005, Trulia is based in San Francisco and is owned and operated by Zillow Group, Inc. (NASDAQ:Z).
Trulia is a registered trademark of Trulia, Inc.
Whisper is the largest online community where people share real thoughts and feelings. There are no identities or profiles, so you can truly be yourself. Whisper enables millions of people everyday to see a fresh perspective of the world around them. Founded in 2012, Whisper is backed by venture investors including Sequoia Capital, Lightspeed Venture Partners, Thrive Capital, Shasta Ventures, Trinity Capital, and CAA Ventures. Whisper is available on iOS and Android devices.
For further information: Erin Mackey PR@trulia.com 908.295.9083