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Trulia Survey Finds More Than 30% of People Would Pick a Different Neighborhood If Given the Chance

Latest survey explores neighborhood regret and strategies to prevent buyer and renter remorse

SAN FRANCISCO, Aug. 30, 2018 /PRNewswire/ -- Trulia®, a home and neighborhood site for homebuyers and renters, today released the results from a research survey to find out how many Americans experience "neighborhood regret," and discover new strategies to prevent buyer and renter remorse in the future. The survey, conducted online by Wakefield Research of 1,000 Americans found that 36% of those who recently relocated would have moved to a different neighborhood than their current one; additionally 77% agree there is no single reliable source for complete neighborhood information. This research was released in conjunction with the launch of Trulia Neighborhoods, a first-of-its kind product giving people a genuine feel for what it's like to actually live in a neighborhood.

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Neighborhood Regret is Highest Among City Dwellers
If given the chance to do it again, nearly half (46%) of city residents say they would choose a different neighborhood. Rural (31%) and suburban (30%) residents, however, were slightly less likely than city dwellers to say that they would want move to switch neighborhoods if they could do it over again.

Way of life or "vibe" has a significant influence on homebuyers and renters. Residents want to be as sure as possible that the neighborhood is as good a fit for their lifestyle as the house itself. Nearly half (48%) believe the "vibe" or feeling of the neighborhood had a significant influence on their decision to move there, followed by commute time (37%) and crime rates (37%). Among the issues homebuyers and renters experience that lead to unhappiness include; lack of social activity (28%), street noise (21%), frequent traffic (16%) and lack of public transportation (16%).

No Single Source for Neighborhood Information
Unfortunately, most home buyers and renters failed to do their homework before moving in. Only 38% searched for photos of different parts of the neighborhood and even less (37%) visited popular local spots.

An issue highly correlated to neighborhood regret, safety, was among the least researched neighborhood attributes. An overwhelming majority (74%) of homebuyers and renters did not research police reports before moving into their current home. Nearly half (47%) did not visit their current neighborhood at night before buying or renting their home. Slightly more than half (54%) consulted with only two sources or fewer for information about their current neighborhood.

"Trulia wants to empower home buyers and renters with both neighborhood data and authentic input from locals on the overall atmosphere of a neighborhood so they can make the best home and neighborhood decisions," said Tim Correia, senior vice president and general manager, Trulia. "Trulia Neighborhoods shares crowdsourced local knowledge, original photography and drone footage, information on local safety, commute, and parent reviews of nearby schools. The more information we can provide in one source the less likely people will experience home and neighborhood regret."

Methodology
The Trulia Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative U.S. adults, who purchased or rented a home in the past 3 years, and to 400 respondents in each of the three DMAs: Austin, Chicago, and San Francisco, between July 25 and July 31, 2018. The margin of error was +/-3.1 percentage points for the representative sample.

About Trulia
Trulia's mission is to build a more neighborly world by helping you discover a place you'll love to live. Homebuyers and renters use Trulia's website and suite of mobile apps to get a deeper understanding of homes and neighborhoods across the U.S. through personalized recommendations, insights sourced straight from locals, and 34 neighborhood map overlays that offer details on commute, reported crime, schools, nearby businesses, and more. Founded in 2005, Trulia is based in San Francisco, and owned and operated by Zillow Group, Inc. (NASDAQ: Z and ZG). Trulia is a registered trademark of Trulia, LLC.

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