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RESO WELCOMES TRULIA’S ALON CHAVER TO INFLUENTIAL DATA STANDARDS BOARD

Chaver Brings 25 Years Real Estate Experience Helping Lead Industry Through Period of Change and Growth

SAN FRANCISCO, December 17th, 2013Trulia (NYSE: TRLA), a leading online marketplace for home buyers, sellers, renters, and real estate professionals, today announced that Trulia will be joining the Real Estate Standards Organization (RESO) as an industry partner. Alon Chaver, Trulia’s vice president of industry services, will also join the RESO Board of Directors.

RESO is a non-profit industry organization that is dedicated to standardizing real estate data so that it can be used consistently by multiple listing services, vendors and third parties to develop better and faster real estate applications and platforms. Its mission is to standardize real estate data, promoting accuracy, consistency, and availability for all parties in the real estate ecosystem, thus reducing the cost of development of real estate applications for everyone.

“We’re excited to have Trulia as a RESO member, and to add Alon to our board as an additional voice from the industry,” said Rebecca Jensen, CEO of UtahRealEstate.com and chair of the RESO board. “RESO’s mission is to standardize real estate data, so working with Trulia is a natural fit with our goal to make data accessible and interoperable for all. Adding Alon to the board will help us lay the groundwork for further cooperation between MLSs, brokers and developers.”

“I’m very pleased to be joining the RESO board, and look forward to getting started,” said Alon Chaver, vice president industry services for Trulia. “Joining RESO makes perfect sense for Trulia, because data standardization will deliver great efficiencies across the real estate industry. By participating in the creation of data standards, Trulia will be able to leverage its position as a technology partner to the industry and provide unique insights and drive more value to our agent, broker and MLS partners.”

Alon will become a member of the board effective January 1, but will attend the RESO Board’s meeting today. His role and responsibilities leading the Trulia Industry Services group will remain unchanged.   

ABOUT TRULIA, INC.

Trulia (NYSE: TRLA) gives home buyers, sellers, owners, and renters the inside scoop on properties, places, and real estate professionals. Trulia has unique info on the areas people want to live that can't be found anywhere else: users can learn about agents, neighborhoods, schools, crime, commute times, and even ask the local community questionsReal estate professionals use Trulia to connect with millions of transaction-ready buyers and sellers each month via our hyperlocal advertising services, social recommendations, and top-rated mobile real estate apps. Trulia’s Market Leader subsidiary delivers the leading end-to-end technology and marketing solutions that enable real estate professionals to grow and manage their businesses. Trulia is headquartered in downtown San Francisco. Trulia is a registered trademark of Trulia, Inc.

ABOUT RESO

The vision of the Real Estate Standards Organization is to promote and enrich accepted data standards and processes utilized by all professionals in the fully automated real estate transaction through the Real Estate Transaction Standard (RETS). RESO focuses its efforts toward providing an environment for the development and implementation of data standards and processes that facilitate innovation, ensure portability, eliminate redundancies and obtain maximum efficiencies for all parties participating in the real estate transaction. RESO incorporated in November 2011 as an independent, not-for-profit trade organization having functioned previously as a section of the National Association of REALTORS®. The RESO membership currently resides at 64 charter members including NAR®, multiple listing services, real estate associations and industry technology providers. For more information about RESO, please call 919-459-2070 or visit reso.org.

For further information: Matt Flegal | pr@trulia.com | 415-400-7307; Robert Gottesman | bob@voyinfo.com | 818-209-6075


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