TRULIA SOARS INTO 2011 AS FASTEST-GROWING NATIONAL REAL ESTATE SITE
Rich Data, Local Insight and Personalization Efforts Lead to Record Consumer Satisfaction
SAN FRANCISCO, Jan. 6, 2011 –Trulia.com ( www.trulia.com ), a top site for homebuyers, sellers and renters, closed 2010 as the fastest-growing site in the real estate category. Fortified by product introductions and user-experience enhancements for consumers and real estate professionals alike, Trulia experienced unprecedented traffic growth and gained the most market share of all leading national real estate sites according to Hitwise (a).
During 2010, more than 89 million unique visitors (b) accounted for more than 570 million property views. Mobile searches grew by approximately 400 percent and now account for more than 10 percent of overall traffic and more than 15 percent of weekend traffic. As a direct result of expanded consumer engagement, leads sent by Trulia to industry professionals have more than doubled in the past year. In addition to using Trulia to find homes and gather insights about neighborhoods, consumers used Trulia in 2010 to engage with more than 500,000 real estate professionals in the Trulia Voices community.
“In 2010, we listened to our users and delivered the tools they need for an informed real estate search experience. We incorporated user-friendly elements into the Trulia mobile experience, collected and surfaced local market insights and created tools to empower consumers to personalize their searches,” said Pete Flint, CEO and co-founder Trulia.com. “We are executing on a long-term vision and we believe there is room for further innovation in the real estate search experience for consumers. In 2011, we will emphasize mobile innovation and continue to gather and use local information and rich property data to make it easier for consumers to make smart real estate decisions.”
2010 Consumer Product Innovation
2010 Industry Marketing Solutions
“In addition to improving the Trulia user experience for consumers, we focused on building the best marketing solutions for the industry during the past year. We are driving the industry forward and introducing new products to become the industry’s #1 source for connecting to qualified consumers,” said Georg Gerstenfeld, Vice President of Business Services. “In 2011, we will continue to roll out measurable and affordable resources for the industry, just as we did in 2010 when we launched Trulia Local Ads, which has allowed agents to reach buyers and sellers in more than 9,500 U.S. locations. Agents subscribing to Trulia Pro have, on average, seen four-fold increases in buyer and seller leads from Trulia.”
Among key innovations developed by Trulia specifically with real estate professionals in mind include:
About Trulia, Inc.
Trulia.com is the fastest growing online real estate site focused on empowering buyers, sellers and renters with smarter tools to help you find the right home. Trulia is headquartered in downtown San Francisco and is backed by Accel Partners and Sequoia Capital. Trulia is focused on helping you find the home that truly meets your needs, and delivers on what’s most important for you. Ultimately, we built a smart real estate search experience bringing together local information, community insights, market data and national listings all in one place, all for you.
(a) Trulia’s market share jumped 70%
(b) Internal Omniture data