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SELLERS FEEL THE HEAT AS THEY CONTINUE TO SLASH HOME PRICES THIS SUMMER

Down Economy and High Levels of Home Inventory Put Sellers at Disadvantage as Prices Continue to Drop

SAN FRANCISCO, July 14, 2010Trulia.com (www.trulia.com), smart real estate search to help you make better decisions, today announced that 24 percent of listings currently on the market in the United States as of July 1, 2010 experienced at least one price reduction. This represents a nine percent increase from the previous month. The total dollar amount slashed from home prices was $27.3 billion and the average discount for price-reduced homes continued to hold at 10 percent off of the original listing price.

 

Many of the largest U.S. cities saw significant increases in price reduction levels this month with 22 of the top 50 cities across the U.S. experiencing price reduction levels at 30 percent or more, compared to just 10 cities in the previous month. Minneapolis leads the way with 40 percent of its home listings experiencing at least one price cut. This is the third straight month that Minneapolis has held the top spot and no other city has reached the 40 percent mark since Trulia started tracking home price reductions in April 2009. With an average discount for price-reduced homes at nine percent, the city’s total dollar amount slashed from home prices was $30.1 million.

 

“Sellers are feeling the heat this summer as the economic recovery simmers down and home inventory levels climb,” says Pete Flint, co-founder and CEO of Trulia. “We’re seeing more and more sellers reduce their home listing prices to attract potential buyers, who definitely have the upper hand in negotiations this season. The slow start to the summer season is a major concern that we are heading towards a double-dip in the second half of this year.”


Western U.S. Leads with Price Reduction Increases

In the first half of 2010, cities in the Western U.S. were experiencing a decrease in reductions.  This month, the same cities experienced some of the largest surges in price reductions compared to the previous month.  Oakland increased 38 percent month-over-month and San Diego saw reductions increase by 25 percent. Additionally, Honolulu experienced a 21 percent increase from the previous month and Las Vegas increased by 20 percent. Texas cities also saw significant increases in price reductions with San Antonio and El Paso increasing by price 21 percent and 20 percent respectively. The following U.S. cities experienced the biggest increases in price reductions from June 1, 2010 to July 1, 2010:

 

City

State

June 2010

July 2010

Percentage Change

Oakland

CA

13%

18%

38%

San Diego

CA

16%

20%

25%

Omaha

NE

25%

31%

24%

Virginia Beach

VA

26%

32%

23%

Honolulu

HI

19%

23%

21%

San Antonio

TX

19%

23%

21%

El Paso

TX

15%

18%

20%

Las Vegas

NV

10%

12%

20%

 

Luxury Market Still Feeling The Pain

Price reduction levels for luxury homes (those listed at $2 million and above) continue to provide large discounts with an average of 14 percent off of the original listing price. The average discount for homes priced less than $2 million remains at 9 percent.

 

July 2010 Price Reductions - Top 50 U.S. cities based on population: Download full chart.
To download an infographic illustrating the data, click here.

 

Rank

City

State

Percent of Listings with Price Reductions

Average Reduction (%)

 Total Amount of Reductions

1

Minneapolis

MN

40%

9%

 $30,138,399

2

Milwaukee

WI

39%

9%

 $22,856,449

3

Dallas

TX

38%

9%

 $164,878,956

4

Boston

MA

34%

7%

 $51,750,099

5

Baltimore

MD

34%

11%

 $37,273,818

6

Phoenix

AZ

33%

13%

 $103,082,616

7

Memphis

TN

33%

9%

 $24,156,340

8

Kansas City

MO

32%

9%

 $34,122,816

9

Tucson

AZ

32%

10%

 $63,589,760

10

Columbus

OH

32%

8%

 $20,431,656

11

Mesa

AZ

32%

12%

 $29,327,845

12

Jacksonville

FL

32%

11%

 $88,552,440

13

Virginia Beach

VA

32%

8%

 $38,029,348

14

Albuquerque

NM

31%

8%

 $32,371,380

15

Louisville

KY

31%

6%

 $15,619,604

16

Omaha

NE

31%

7%

 $12,518,865

17

Arlington

TX

31%

7%

 $ 9,206,050

18

Cleveland

OH

30%

12%

 $11,384,016

19

Chicago

IL

30%

8%

 $199,322,934

20

Atlanta

GA

30%

10%

 $175,613,656

21

Indianapolis

IN

30%

7%

 $31,539,844

22

Seattle

WA

30%

9%

 $68,197,903

23

Portland

OR

29%

8%

 $42,937,356

24

Philadelphia

PA

29%

8%

 $66,643,452

25

Raleigh

NC

28%

7%

 $34,265,088

26

Nashville

TN

28%

8%

 $34,065,495

27

Long Beach

CA

27%

9%

 $24,944,304

28

Fort Worth

TX

27%

8%

 $35,456,022

29

Houston

TX

27%

8%

 $144,307,968

30

Colorado Springs

CO

27%

7%

 $38,904,960

31

Tulsa

OK

26%

6%

 $16,068,222

32

Austin

TX

26%

7%

 $74,626,954

33

Washington

DC

25%

10%

 $72,029,714

34

San Francisco

CA

25%

8%

 $71,276,436

35

Charlotte

NC

25%

9%

 $76,384,896

36

Oklahoma City

OK

24%

7%

 $11,470,734

37

San Antonio

TX

23%

8%

 $61,355,501

38

Los Angeles

CA

23%

11%

 $214,794,838

39

Honolulu

HI

23%

8%

 $32,572,680

40

Denver

CO

22%

8%

 $48,509,205

41

Miami

FL

21%

13%

 $162,958,950

42

Sacramento

CA

20%

9%

 $14,727,930

43

San Diego

CA

20%

8%

 $73,750,825

44

Fresno

CA

19%

11%

 $9,713,964

45

Detroit

MI

19%

26%

 $10,058,664

46

El Paso

TX

18%

7%

 $12,642,480

47

Oakland

CA

18%

10%

 $9,580,388

48

New York

NY

17%

10%

 $442,588,446

49

San Jose

CA

16%

8%

 $23,803,457

50

Las Vegas

NV

12%

15%

 $98,065,686

 

Trulia Price Reductions

Trulia was the first national real estate site to provide consumers with the ability to use price reductions as a search filter in their quest to find a deal in today’s market across all 50 states. Trulia’s Price Reduction feature can be accessed from the Trulia homepage and is deeply integrated into the existing search experience on the search results page and via the advanced search tab. Detailed information regarding multiple price reductions and prior sold data is now available on each property listing page.

 

Providing home buyers with access to price reduction data empowers them to make more informed decisions regarding which home to purchase and helps consumers get the most home for their dollar. It also helps home sellers price their homes competitively as more homes come onto the market.

 

Methodology:  All price change data is from live listings on Trulia.com, as of July 1, 2010 and tracks all price reductions from July 1, 2009 to July 1, 2010. This data does not include foreclosure properties. Trulia obtains its listing information from brokers, agents, third party aggregators and Multiple Listing Services (MLSs).  The percentage of listings with price reductions includes any non-foreclosure property on Trulia.com that has experienced at least one price reduction since it was first posted on the site. The city level data is for listings within the city boundary, and not for metro areas.

 

About Trulia, Inc.

Trulia.com is the most comprehensive real estate site focused on empowering you with smarter tools to help you find the right home. Whether you are an active buyer, seller or real estate enthusiast, Trulia gives you all the information you care about from rich property data to a personalized search experience.  We are focused on helping you find the home that truly meets your needs, and delivers on what’s most important for you. Ultimately, we built a smart real estate search experience bringing together local information, community insights, market data and national listings all in one place, all for you.

 

Media Contacts:
Cerena Hsieh for Trulia, chsieh@sutherlandgold.com, 415-848-7178


Ken Shuman, kshuman@trulia.com, 415-517-7211

 


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