TRULIA EXPERIENCES RECORD GROWTH & ENGAGEMENT IN Q1 FORESHADOWING RENEWED CONSUMER INTEREST IN REAL ESTATE
New Innovative Tools and Features Available to Help Consumers Find Best Home Values in Time for Spring Open House Season
SAN FRANCISCO, April 2, 2009 – Trulia, Inc. ( www.trulia.com ), the best place to start your real estate search, set new records for site traffic and user engagement in the first quarter of 2009. In the quarter, Trulia also launched several new tools and features to help consumers in their quest to find the perfect home and better understand the real estate market and trends in their local area.
Building upon the company’s successes in 2008, Trulia experienced significant increases in Q1 2009 across all key traffic and user engagement metrics. Comparing Q1 2008 to Q1 2009, visits increased by 40 percent, property views increased by close to 50 percent, and page views increased by 63 percent across home listings, stats & trends and Trulia Voices. The company’s online community, Trulia Voices, increased its registered user base by 61%, and the number of questions asked on the site was up by more than 160% from Q1 2008.
“This was by far our best quarter to date,” said Pete Flint, Trulia CEO and co-founder. “Consumers were more engaged than ever and we believe there is pent up demand as prices have reached new lows. Everyone at Trulia is committed to providing consumers with innovative products and access to data and resources to help find the home of their dreams and to better understand the real estate values in their ideal neighborhoods as we spring into the open house season.”
As the spring buying season approaches, Trulia has rolled out several new innovative features across the site that will help consumers find the perfect home faster and ultimately be better informed before purchasing. Trulia’s new tools focus on consumers’ individual needs, providing increased convenience and delivering unique local insight.
Specific Product Features:
• Compare It! – Allows consumers to compare up to five different properties side-by-side. Users can see all the key attributes of each listing and then eliminate the properties they don’t like and save the ones they do like for future reference. Comparing homes side-by-side is the best way to see all the key attributes from price per square foot to the size of the lot and then make an educated decision on what property suits you best and delivers the best value. Compare It! is also a great way to determine how home values might be affected by comparables – both listings and recently sold properties – in specific neighborhoods.
• Foreclosure Center- Provides users with an easy way to find foreclosure bargains, recent news, trends and expert foreclosure advice. With rising foreclosures across the country, understanding the foreclosure crisis is key for both buyers and sellers.
In Q1 2009, Trulia also announced a partnership with The Washington Post to build a co-branded site that will enable users to easily refine their search results based on relevant criteria like open houses, neighborhood, price, property type, new listings and more. Users will be able to view detailed maps, local price trends, property descriptions and other useful information to help them make informed decisions about buying or selling a property. The co-branded site will launch in Q2 2009. During Q1 2009, more than 170 websites offered their users co-branded real estate search via Trulia’s Publisher Platform.
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