Trulia And Hip Hop Legend MC Hammer Help Consumers "Hammerfy" Their Home Search
Trulia's new campaign gives consumers the chance to create their very own home-searching anthem
SAN FRANCISCO, June 23, 2016 /PRNewswire/ -- Today, Trulia®, a leading online destination for homebuyers, renters, and hip-hop music legend MC Hammer have unveiled a new campaign, Hammerfy Your Home.
Hammerfy Your Home enables consumers – whether they are looking to buy, rent, or simply window shop – to have fun with their home search by turning their dream home into their own custom hip hop song and music video, performed by MC Hammer. Home seekers and hip hop fans alike can visit the campaign's microsite (on a desktop or on a mobile device) and answer six easy questions based on the features and amenities they are looking for in a new home and neighborhood. Their selections will then be used to create a customized rap video that consumers can share out with friends and family via social media.
"Buying a house and finding a place to call home is one of the biggest decisions that a person makes. Our goal with this new campaign is to give people a little inspiration to create their own home-searching anthem," said Paul Levine, president of Trulia. "Our partnership with iconic superstar MC Hammer brings a fun, hip-hop twist on home shopping. Ultimately, whether you are moving due to a new job or a new baby, looking for the best schools, or just want to be near local hotspots, Trulia has your back."
To kick-off the campaign, Trulia is releasing a complete music video from the campaign, "Your Dream Home feat. MC Hammer," to get fans excited about kicking off a home search of their own.
"I have always been interested in real estate so when I had the opportunity to partner with Trulia on this campaign, of course I said 'yes,'" said hip hop legend MC Hammer. "Anyone that has been through the home searching process knows that it can be stressful. What better way to stay inspired than to turn your search into a new music video, and let your friends get in on the fun?"
With more than 3,000 combinations, consumers can keep coming back to mix different songs and videos – whether they want to create one that is true to their search or just have some fun. Trulia teamed up with The Marketing Arm to bring the Hammerfy Your Home campaign to life, and created the hip hop songs with music experts, Jingle Punks.
For more information on Trulia's Hammerfy Your Home campaign, visit www.trulia.com/hammerfy.
Trulia® is a vibrant home shopping marketplace, focused on giving home buyers, sellers, and renters the information they need to make better decisions. On mobile and the Web, Trulia provides house hunters with insights and unique information about properties, neighborhoods and real estate agents. Additionally, Trulia offers data and information about schools, crimes, commute times, and the real estate market.
Launched in 2005, Trulia is based in San Francisco and is owned and operated by Zillow Group, Inc. (NASDAQ :Z, ZG).
Trulia is a registered trademark of Trulia, LLC.
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For further information:
Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/Trulia-Hammerfy-Your-Home-Campaign.mp4
Photo - http://photos.prnewswire.com/prnh/20160623/382686-INFO
Photo - http://photos.prnewswire.com/prnh/20160623/382687
Logo - http://photos.prnewswire.com/prnh/20160115/322861LOGO
SOURCE Trulia, Inc.